Hootsuite is the industry standard for enterprise social media management, trusted by over 200,000 organizations worldwide. Founded in 2008, it has evolved from a simple scheduling tool into a comprehensive platform covering publishing, monitoring, advertising, analytics, and AI-powered content creation.
Hootsuite is a comprehensive social media management platform that enables businesses to schedule content, monitor conversations, manage ads, and measure ROI across all social channels.
From $99/moVisit Website
Quick Answer
Hootsuite is a marketing tool. Hootsuite is the industry standard for enterprise social media management, trusted by over 200,000 organizations worldwide. Paid plans start at $99/mo.
Overview
Hootsuite Pricing
| Plan | Price | Key Details |
|---|---|---|
| Professional | $99/mo | 1 user, 10 social accounts |
| Team | $249/mo | 3 users, 20 social accounts |
| Enterprise | Custom | 5+ users, 50+ accounts, social listening |
Hootsuite starts at $99/month for the Professional plan (1 user, 10 accounts). The Team plan at $249/month supports 3 users and 20 accounts. Enterprise pricing is custom and includes social listening, compliance tools, and dedicated support. Annual billing reduces prices by roughly 20%.
Key Features
Hootsuite covers the full social media lifecycle. The publishing calendar supports bulk scheduling across platforms. Social listening monitors brand mentions, competitors, and industry trends. OwlyWriter AI generates on-brand content. The unified inbox manages messages from all channels in one stream.
- Multi-platform content scheduling
- Social listening and monitoring
- OwlyWriter AI content creation
- Social advertising management
- Advanced analytics and reporting
- Team collaboration and approval workflows
- Inbox for unified message management
- Best time to publish recommendations
Pros & Cons
Pros
- Most comprehensive social media management platform
- Powerful social listening capabilities
- OwlyWriter AI generates on-brand content
- Enterprise-grade analytics and compliance
Cons
- Significantly more expensive than alternatives
- Interface can feel overwhelming
- Free plan was discontinued
Use Cases
Hootsuite is best for mid-size to enterprise marketing teams managing multiple brands or regions. Agencies use it to handle numerous client accounts with approval workflows. Regulated industries like finance and healthcare benefit from its compliance and archiving features.
Our Verdict
Hootsuite is the most powerful social media management platform available, but that power comes at a premium price. It is the right choice for teams that need social listening, advertising management, and enterprise features. Smaller teams should consider Buffer for a simpler, more affordable alternative.
Alternatives to Hootsuite
View all alternativesRelated
Marketing
Buffer
Buffer is a social media management tool that helps businesses and creators schedule posts, analyze performance, and manage multiple social accounts from one simple dashboard.
Design
Canva
Canva is an online design and publishing tool for creating graphics, presentations, and videos. Professional designs made easy.
More Marketing Tools
Marketing
Mailchimp
Mailchimp is an all-in-one marketing platform for small businesses. Create email campaigns, landing pages, and marketing automation.
Marketing
Kit
Kit (formerly ConvertKit) is an email marketing platform built for creators, bloggers, and online businesses, offering visual automations, landing pages, and a commerce feature to sell digital products.
Marketing
ActiveCampaign
ActiveCampaign is an email marketing and automation platform that combines email, marketing automation, CRM, and machine learning to deliver personalized customer experiences at scale.
Marketing
Klaviyo
Klaviyo is an email and SMS marketing platform purpose-built for e-commerce, leveraging customer data to power personalized campaigns, automated flows, and predictive analytics.
Frequently Asked Questions about Hootsuite
For mid-size to enterprise teams managing multiple social accounts, Hootsuite provides significant value through its comprehensive feature set including social listening, ad management, and advanced analytics. Smaller teams may find it expensive and should consider Buffer or Later as alternatives.
No, Hootsuite discontinued its free plan. The Professional plan starts at $99/month for 1 user and 10 social accounts. A 30-day free trial is available to test the platform before committing.
OwlyWriter AI is Hootsuite's built-in AI content creation tool. It can generate social media captions, repurpose top-performing content, create posts from URLs, and suggest content ideas based on trending topics and your brand voice.
Paying for Hootsuite? StackTidy catches it the moment you're charged — and flags it if your team stops using it.
See what StackTidy can findTrack Your Hootsuite Subscription
Paying for Hootsuite? StackTidy detects if your team stops using it before the next renewal.
Track with StackTidy