HubSpot pioneered inbound marketing and has grown into a comprehensive business platform. Its free CRM serves as a foundation for marketing, sales, and service tools used by over 150,000 companies.
HubSpot offers a full platform of marketing, sales, customer service, and CRM software. Grow better with tools that work together.
Quick Answer
HubSpot is a crm tool. HubSpot pioneered inbound marketing and has grown into a comprehensive business platform. It offers a free tier. Paid plans start at $20/mo.
Overview
HubSpot Pricing
| Plan | Price | Key Details |
|---|---|---|
| Free Tools | $0 | CRM, forms, basic marketing |
| Starter | $20/mo | Email marketing, forms, landing pages |
| Professional | $890/mo | Automation, reporting, omnichannel |
| Enterprise | $3,600/mo | Advanced analytics, custom objects |
HubSpot's free tools include CRM, forms, and basic marketing. Starter plans ($20/month) add more features. Professional ($890+/month) and Enterprise ($3,600+/month) unlock advanced automation and reporting.
Key Features
HubSpot's CRM tracks contacts, companies, deals, and tickets. Marketing Hub handles email, landing pages, SEO, and automation. Sales Hub provides sequences, quotes, and playbooks. Service Hub manages tickets and knowledge bases.
- Free CRM
- Marketing Hub
- Sales Hub
- Service Hub
- CMS Hub
- Operations Hub
- Email marketing
- Landing pages
Pros & Cons
Pros
- Free CRM is excellent
- All-in-one platform
- Great educational resources
- Easy to start
Cons
- Expensive at scale
- Feature complexity
- Contracts can be rigid
Use Cases
Growing companies use HubSpot to align marketing and sales. Marketing teams automate lead nurturing. Sales teams track deals through pipelines. Service teams manage support tickets and customer feedback.
Our Verdict
HubSpot is ideal for SMBs wanting an integrated marketing, sales, and service platform. The free CRM is the best entry point to evaluate. Large enterprises with complex needs may prefer Salesforce.
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Frequently Asked Questions about HubSpot
Yes, HubSpot CRM is free with no time limit. It includes contact management, deals, tasks, and basic reporting. Paid Hubs add advanced features.
HubSpot's paid plans start at $20/month for Marketing Hub Starter. Professional plans are $890+/month. Enterprise starts at $3,600/month.
HubSpot is easier to use and better for SMBs. Salesforce is more powerful and customizable for enterprises. HubSpot excels at marketing; Salesforce at sales.
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