Loom popularized async video communication for work. Founded in 2015, it helps teams communicate more effectively by replacing unnecessary meetings with quick video messages.
Loom lets you record and share video messages. Replace meetings with async video to communicate faster and more personally.
Quick Answer
Loom is a communication tool. Loom popularized async video communication for work. It offers a free tier. Paid plans start at $15/mo.
Overview
Loom Pricing
| Plan | Price | Key Details |
|---|---|---|
| Starter | $0 | 25 videos, 5 min each |
| Business | $15/creator/mo | Unlimited videos, engagement insights |
| Enterprise | Custom | SSO, advanced admin, SLA |
Loom offers Starter (free, 25 videos up to 5 min), Business ($15/creator/month), and Enterprise (custom). Acquired by Atlassian in 2023, pricing and features continue to evolve.
Key Features
Record your screen, camera, or both with one click. Add drawings and text while recording. Viewers can comment at specific timestamps. AI generates transcripts and summaries. Analytics show who watched and for how long.
- Screen recording
- Camera recording
- Drawing tools
- Viewer insights
- Comments
- Transcripts
- Video editing
- Embedding
Pros & Cons
Pros
- Easy to use
- Great for async communication
- Good free tier
- AI summaries
Cons
- Limited editing
- Storage limits
- Viewer count tracking
Use Cases
Product teams share demos and document features. Support teams create how-to videos. Managers give async feedback. Sales teams send personalized outreach. Engineering teams document bugs with screen recordings.
Our Verdict
Loom is essential for async-first teams wanting to reduce meetings. The free tier is generous enough to evaluate. It's particularly valuable for distributed teams across time zones.
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Frequently Asked Questions about Loom
Yes, Loom Starter is free with up to 25 videos (5 min each). Business ($15/user/month) adds unlimited videos, longer recordings, and advanced features.
Loom is used for async communication: product demos, bug reports, onboarding videos, feedback, announcements, and replacing meetings that could be videos.
For quick async messages, yes. Loom is faster to record and share, has better engagement features, and is purpose-built for video messaging. Zoom is better for live meetings.
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