ActiveCampaign pricing starts at $15/month for the Starter plan (1,000 contacts) and scales with contact count. The Plus plan at $49/month is the sweet spot, adding the CRM, landing pages, and advanced automation. Annual billing saves approximately 20% across all tiers.
ActiveCampaign Pricing 2026: Plans, Costs & Value
A complete breakdown of ActiveCampaign pricing plans, what each tier includes, and how it compares to alternatives in the Marketing space.
Quick Answer
ActiveCampaign does not have a free plan. Paid plans start at $15/mo, billed monthly.
Pricing Overview
Starting Price
$15/mo
base price
Pricing Model
Tiered
Billed monthly
Pricing Details
Understanding ActiveCampaign's Pricing Model
Tiered
ActiveCampaign uses tiered pricing. Different plan tiers unlock different feature sets and usage limits. Lower tiers are more affordable with basic functionality, while higher tiers include advanced features, priority support, and higher limits. Choose the tier that matches your current needs and upgrade as you grow.
ActiveCampaign Pricing vs Alternatives
Is ActiveCampaign Worth the Price?
When evaluating whether ActiveCampaign is worth the investment, consider what you get for the price:
- Best-in-class marketing automation builder
- CRM included for sales and marketing alignment
- Machine learning optimizes send times
- Excellent deliverability rates
At $15/mo, ActiveCampaign is positioned as a budget-friendly option in the Marketing space.
ActiveCampaign Pricing FAQ
ActiveCampaign starts at $15/month. There is no free tier available.
No, ActiveCampaign does not currently offer a free plan. Paid plans start at $15/month.
The most affordable ActiveCampaign plan starts at $15/month.
Compared to alternatives like Mailchimp, Kit, HubSpot, ActiveCampaign starts at $15/mo. Check the comparison table above to see how pricing stacks up across all options.
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