Yes, Mailchimp offers a free plan for up to 500 contacts and 1,000 emails/month. It includes basic email campaigns and landing pages.

Why did Mailchimp raise prices?

Mailchimp now charges for unsubscribed and non-subscribed contacts. Many users have migrated to alternatives like ConvertKit or MailerLite due to pricing.

Is Mailchimp good for e-commerce?

Mailchimp works for basic e-commerce email marketing. For advanced e-commerce features, Klaviyo or Omnisend may be better choices.

Marketing

Mailchimp Pricing 2026: Plans, Costs & Value

A complete breakdown of Mailchimp pricing plans, what each tier includes, and how it compares to alternatives in the Marketing space.

Quick Answer

Mailchimp offers a free tier. Paid plans start at $13/mo, billed monthly.

Pricing Overview

Free Tier

Get started at no cost

Starting Price

$13/mo

base price

Pricing Model

Tiered

Billed monthly

Pricing Details

Mailchimp's pricing is based on contacts: Free (500 contacts), Essentials ($13/month for 500), Standard ($20), and Premium ($350). Prices increase with list size.

Understanding Mailchimp's Pricing Model

Tiered

Mailchimp uses tiered pricing. Different plan tiers unlock different feature sets and usage limits. Lower tiers are more affordable with basic functionality, while higher tiers include advanced features, priority support, and higher limits. Choose the tier that matches your current needs and upgrade as you grow.

Mailchimp Pricing vs Alternatives

Tool	Starting Price	Free Tier	Pricing Model
Mailchimp	$13/mo	Yes	Tiered
Kit	$25/mo	Yes	Tiered
Klaviyo	$20/mo	Yes	Tiered
Constant Contact	$12/mo	No	Tiered

Is Mailchimp Worth the Price?

When evaluating whether Mailchimp is worth the investment, consider what you get for the price:

Easy to use
Good free tier
Nice templates
Strong automation

With a free tier available, you can try Mailchimp before committing to a paid plan. This makes it a low-risk option to evaluate.

Mailchimp Pricing FAQ

Mailchimp starts at $13/month. A free tier is also available with limited features.

Yes, Mailchimp offers a free plan that you can use to get started. The free tier typically includes basic features with usage limits. Upgrade to a paid plan to unlock the full feature set.

The cheapest option is the free plan. The lowest paid plan starts at $13/month.

Compared to alternatives like Kit, Klaviyo, Constant Contact, Mailchimp starts at $13/mo. Check the comparison table above to see how pricing stacks up across all options.