Klaviyo offers a free tier for up to 250 contacts. Email-only plans start at $20/month for up to 500 contacts and scale with list size. Adding SMS starts at an additional $15/month. Pricing is transparent and usage-based with no annual contracts required.
Klaviyo Pricing 2026: Plans, Costs & Value
A complete breakdown of Klaviyo pricing plans, what each tier includes, and how it compares to alternatives in the Marketing space.
Quick Answer
Klaviyo offers a free tier. Paid plans start at $20/mo, billed monthly.
Pricing Overview
Free Tier
$0
Get started at no cost
Starting Price
$20/mo
base price
Pricing Model
Tiered
Billed monthly
Pricing Details
Understanding Klaviyo's Pricing Model
Tiered
Klaviyo uses tiered pricing. Different plan tiers unlock different feature sets and usage limits. Lower tiers are more affordable with basic functionality, while higher tiers include advanced features, priority support, and higher limits. Choose the tier that matches your current needs and upgrade as you grow.
Klaviyo Pricing vs Alternatives
| Tool | Starting Price | Free Tier | Pricing Model |
|---|---|---|---|
| Klaviyo | $20/mo | Yes | Tiered |
| Mailchimp | $13/mo | Yes | Tiered |
| ActiveCampaign | $15/mo | No | Tiered |
| Brevo | $9/mo | Yes | Tiered |
Is Klaviyo Worth the Price?
When evaluating whether Klaviyo is worth the investment, consider what you get for the price:
- Best-in-class Shopify integration
- Predictive analytics including customer lifetime value
- Pre-built flows save setup time
- Revenue attribution per campaign and flow
With a free tier available, you can try Klaviyo before committing to a paid plan. This makes it a low-risk option to evaluate.
Klaviyo Pricing FAQ
Klaviyo starts at $20/month. A free tier is also available with limited features.
Yes, Klaviyo offers a free plan that you can use to get started. The free tier typically includes basic features with usage limits. Upgrade to a paid plan to unlock the full feature set.
The cheapest option is the free plan. The lowest paid plan starts at $20/month.
Compared to alternatives like Mailchimp, ActiveCampaign, Brevo, Klaviyo starts at $20/mo. Check the comparison table above to see how pricing stacks up across all options.
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