Brevo (formerly Sendinblue) has positioned itself as the affordable alternative to Mailchimp and HubSpot. Founded in France, it serves over 500,000 businesses worldwide with a unique pricing model based on email volume rather than contacts. This approach makes it particularly cost-effective for businesses with large contact databases.
Brevo (formerly Sendinblue) is an affordable all-in-one marketing platform combining email, SMS, WhatsApp, chat, and CRM to help businesses build customer relationships across multiple channels.
Quick Answer
Brevo is a marketing tool. Brevo (formerly Sendinblue) has positioned itself as the affordable alternative to Mailchimp and HubSpot. It offers a free tier. Paid plans start at $9/mo.
Overview
Brevo Pricing
| Plan | Price | Key Details |
|---|---|---|
| Free | $0 | 300 emails/day, unlimited contacts |
| Starter | $9/mo | 5,000 emails/mo, no daily limit |
| Business | $18/mo | Marketing automation, A/B testing |
| Enterprise | Custom | Dedicated IP, priority support |
Brevo uniquely prices by email volume, not contacts. The free plan allows 300 emails per day with unlimited contacts. Starter at $9/month removes the daily limit, and Business at $18/month adds marketing automation. All plans include the CRM, and transactional emails are included.
Key Features
Brevo covers email, SMS, WhatsApp, and chat from a single platform. The marketing automation builder supports multi-step workflows with conditions and actions. The built-in CRM tracks deals and manages contacts. The transactional email API is production-ready with high deliverability.
- Email marketing with drag-and-drop editor
- SMS and WhatsApp campaigns
- Marketing automation workflows
- Built-in CRM
- Transactional email API
- Landing page builder
- Live chat widget
- Advanced segmentation
Pros & Cons
Pros
- Unlimited contacts on all plans including free
- Excellent value for multi-channel marketing
- Strong transactional email API
- GDPR-compliant with EU data hosting
Cons
- Free plan limited to 300 emails per day
- Automation builder is less intuitive than ActiveCampaign
- Email templates could be more modern
Use Cases
Brevo is ideal for budget-conscious businesses that need multi-channel marketing. E-commerce stores benefit from the transactional email API and SMS capabilities. European businesses appreciate the GDPR compliance and EU data hosting. Startups love the unlimited contacts on the free plan.
Our Verdict
Brevo offers the best value in multi-channel marketing, especially for businesses with large contact lists. Its volume-based pricing is a refreshing alternative to per-contact models. While its automation is not as polished as ActiveCampaign, the breadth of channels and affordability make it a compelling choice.
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Frequently Asked Questions about Brevo
Yes, Sendinblue rebranded to Brevo in 2023 to reflect its evolution from an email tool to a comprehensive CRM and marketing platform. All features, pricing, and accounts remain the same under the new name.
No, Brevo charges based on email volume rather than contact count. All plans, including the free tier, allow unlimited contacts. This makes it significantly more affordable for businesses with large contact lists.
Yes, Brevo has a robust transactional email API that handles order confirmations, password resets, and other triggered emails. This is included in all plans and is one of Brevo's core strengths, supporting SMTP relay and a REST API.
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