Constant Contact has been helping small businesses with email marketing since 1995, making it one of the oldest players in the space. It focuses on simplicity and reliability, offering an approachable platform for small business owners who need to send professional emails without a marketing team.
Constant Contact is an email marketing platform designed for small businesses, offering easy-to-use email templates, contact management, and basic automation to help SMBs stay in touch with customers.
From $12/moVisit Website
Quick Answer
Constant Contact is a marketing tool. Constant Contact has been helping small businesses with email marketing since 1995, making it one of the oldest players in the space. Paid plans start at $12/mo.
Overview
Constant Contact Pricing
| Plan | Price | Key Details |
|---|---|---|
| Lite | $12/mo | 500 contacts, basic email |
| Standard | $35/mo | Automation, A/B testing, scheduling |
| Premium | $80/mo | Advanced automation, SEO, ads |
Constant Contact starts at $12/month for the Lite plan with 500 contacts. The Standard plan at $35/month adds automation and A/B testing, while Premium at $80/month includes advanced automation and advertising features. Pricing scales with contact count and no free plan is available.
Key Features
The drag-and-drop email editor includes hundreds of mobile-responsive templates organized by industry. Basic automation covers welcome emails, birthday messages, and resend to non-openers. The unique event management feature handles registration, ticketing, and follow-up emails.
- Drag-and-drop email editor
- Hundreds of email templates
- Contact list management
- Basic marketing automation
- Event management tools
- Social media posting
- Landing pages
- Real-time reporting
Pros & Cons
Pros
- Very easy to use for non-technical users
- Excellent email template library
- Event management tools are unique
- Strong deliverability rates
Cons
- Automation is basic compared to ActiveCampaign or Klaviyo
- Pricing is not competitive for larger lists
- No free plan available
Use Cases
Constant Contact is best for small businesses, nonprofits, and local organizations that need straightforward email marketing. Restaurants, retail shops, real estate agents, and community organizations benefit from its simplicity. The event management tools make it popular with organizations that host regular events.
Our Verdict
Constant Contact is a reliable choice for small businesses that want simple, effective email marketing without a learning curve. It lacks the advanced automation of competitors like ActiveCampaign, but its ease of use and event tools make it a solid option for its target audience.
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Frequently Asked Questions about Constant Contact
Yes, Constant Contact is one of the easiest email marketing platforms to use. Its drag-and-drop editor, pre-built templates, and simple navigation make it accessible for small business owners with no marketing experience.
No, Constant Contact does not offer a permanent free plan. It provides a 60-day free trial to test the platform. Paid plans start at $12/month for the Lite tier with up to 500 contacts.
Yes, Constant Contact has built-in event management tools that let you create event pages, manage registrations, send invitations, and track RSVPs. This is a unique feature not commonly found in other email marketing platforms.
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