Choosing between Constant Contact and Kit? Both are popular marketing tools, but they serve different needs. This comparison breaks down the key differences to help you decide.
Comparison
Constant Contact vs Kit
An in-depth comparison of Constant Contact and Kit for 2026. See which marketing tool is right for your team.
Our Pick: Kit
Kit edges ahead with purpose-built for creators and solo entrepreneurs and generous free plan with up to 10,000 subscribers.
Quick Answer
Kit is our pick because kit edges ahead with purpose-built for creators and solo entrepreneurs and generous free plan with up to 10,000 subscribers.. Compare pricing, features, and alternatives below.
Overview
Constant Contact vs Kit: Quick Comparison
| Feature | Constant Contact | Kit |
|---|---|---|
| Free Plan | ||
| Starting Price | $12/mo | $25/mo |
| Pricing Model | tiered | tiered |
| Drag-and-drop email editor | ||
| Hundreds of email templates | ||
| Contact list management | ||
| Basic marketing automation | ||
| Event management tools |
Pricing Comparison
Constant Contact Pricing
Starting Price$12/mo
Pricing Modeltiered
Constant Contact starts at $12/month for the Lite plan with 500 contacts. The Standard plan at $35/month adds automation and A/B testing, while Premium at $80/month includes advanced automation and advertising features. Pricing scales with contact count and no free plan is available.
Kit Pricing
Free TierAvailable
Starting Price$25/mo
Pricing Modeltiered
Kit offers a free plan for up to 10,000 subscribers with basic features. The Creator plan at $25/month adds visual automations and integrations, while Creator Pro at $50/month unlocks subscriber scoring and the newsletter referral system. Pricing scales with subscriber count, and annual billing saves about 15%.
Feature Breakdown
Constant Contact Features
- Drag-and-drop email editor
- Hundreds of email templates
- Contact list management
- Basic marketing automation
- Event management tools
- Social media posting
Kit Features
- Visual email automation builder
- Subscriber tagging and segmentation
- Landing page and form builder
- Commerce for selling digital products
- Newsletter referral system
- Creator Network for cross-promotion
Pros & Cons
Constant Contact
Pros
- + Very easy to use for non-technical users
- + Excellent email template library
- + Event management tools are unique
Cons
- - Automation is basic compared to ActiveCampaign or Klaviyo
- - Pricing is not competitive for larger lists
- - No free plan available
Kit
Pros
- + Purpose-built for creators and solo entrepreneurs
- + Generous free plan with up to 10,000 subscribers
- + Visual automation builder is intuitive
Cons
- - Email template design options are limited
- - Fewer advanced marketing features than enterprise tools
- - Reporting is basic compared to competitors
Detailed Analysis
When comparing Constant Contact and Kit, several factors stand out. Constant Contact's strengths include Very easy to use for non-technical users and Excellent email template library, making it ideal for teams that prioritize these aspects. On the other hand, Kit shines with Purpose-built for creators and solo entrepreneurs and Generous free plan with up to 10,000 subscribers. In terms of pricing, Constant Contact starts at $12, while Kit also has a free option. Consider your team size and required features when evaluating cost. Feature-wise, both tools cover the essentials for marketing. However, Constant Contact stands out with Drag-and-drop email editor, whereas Kit offers Visual email automation builder.
Our Verdict
For most teams, we recommend Kit due to its purpose-built for creators and solo entrepreneurs. However, Constant Contact is the better choice if you need very easy to use for non-technical users. Both tools offer trials, so test them with your actual workflow before deciding.
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Full Reviews
Marketing
Constant Contact Review
Constant Contact is an email marketing platform designed for small businesses, offering easy-to-use email templates, contact management, and basic automation to help SMBs stay in touch with customers.
Marketing
Kit Review
Kit (formerly ConvertKit) is an email marketing platform built for creators, bloggers, and online businesses, offering visual automations, landing pages, and a commerce feature to sell digital products.
Constant Contact vs Kit FAQ
It depends on your needs. Constant Contact excels at very easy to use for non-technical users, while Kit is known for purpose-built for creators and solo entrepreneurs. Consider your specific requirements and budget.
Constant Contact starts at $12/month, while Kit starts at $25/month.
Yes, most marketing tools offer import/export features. Check both platforms' documentation for specific migration guides.
Many marketing tools can integrate via third-party services like Zapier. Check their respective integration directories for native connections.
Both offer various support channels. Constant Contact is known for their documentation, while Kit offers responsive help channels.
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