Asana was founded in 2008 by Facebook co-founder Dustin Moskovitz to help teams track their work. Today, it serves over 100,000 organizations who use it to manage projects, coordinate cross-functional work, and achieve their goals.
Asana is a work management platform that helps teams orchestrate work, from daily tasks to strategic initiatives. Track projects with multiple views.
Quick Answer
Asana is a project management tool. Asana was founded in 2008 by Facebook co-founder Dustin Moskovitz to help teams track their work. It offers a free tier. Paid plans start at $13.49/mo.
Overview
Asana Pricing
| Plan | Price | Key Details |
|---|---|---|
| Basic | $0 | Up to 10 users, unlimited tasks |
| Premium | $13.49/user/mo | Timeline, forms, reporting |
| Business | $30.49/user/mo | Portfolios, goals, approvals |
| Enterprise | Custom | SAML, data export, priority support |
Asana offers Basic (free, up to 10 users), Premium ($13.49/user/month), Business ($30.49/user/month), and Enterprise (custom) plans. Annual billing provides significant savings.
Key Features
Asana provides multiple ways to view work: lists, boards, timelines (Gantt charts), and calendars. Its Goals feature connects daily tasks to company objectives. Automation rules help eliminate repetitive work, and reporting dashboards provide real-time insights.
- Task management
- Project timelines
- Workload management
- Goals tracking
- Automation
- Reporting dashboards
- Portfolio management
Pros & Cons
Pros
- Intuitive interface
- Multiple project views
- Strong automation
- Good free tier
Cons
- Gets expensive at scale
- Can be overwhelming
- Limited time tracking
Use Cases
Marketing teams use Asana for campaign management, product teams for roadmaps and launches, and operations teams for process workflows. It scales from individual task lists to enterprise-wide project portfolios.
Our Verdict
Asana excels at structured project management with its intuitive interface and powerful features. It's best for teams who need more than basic task lists but don't want the complexity of tools like Jira.
Alternatives to Asana
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Monday.com
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Trello
Trello is a visual collaboration tool using boards, lists, and cards. Simple kanban-style project management for teams of all sizes.
ClickUp
ClickUp is a productivity platform that brings tasks, docs, goals, and chat together. Replace multiple tools with one app.
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