Close was founded in 2013 with a singular mission: build the CRM that salespeople actually want to use. By integrating calling, email, and SMS directly into the CRM, Close eliminates the context-switching that kills sales productivity. It is the CRM of choice for fast-moving inside sales teams at companies like Lever, Zapier, and Hims.
Close is a CRM built specifically for inside sales teams, with built-in calling, SMS, and email to help reps reach more leads and close deals without leaving the platform.
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Quick Answer
Close is a crm tool. Close was founded in 2013 with a singular mission: build the CRM that salespeople actually want to use. Paid plans start at $29/mo.
Overview
Close Pricing
| Plan | Price | Key Details |
|---|---|---|
| Startup | $29/user/mo | Calling, email, pipeline |
| Professional | $99/user/mo | Power Dialer, sequences |
| Enterprise | $149/user/mo | Predictive Dialer, custom objects |
Close offers three plans from $29 to $149 per user per month. The Professional plan at $99/user/month is where most teams land, unlocking the Power Dialer and email sequences. Annual billing saves around 15%. Calling minutes and phone numbers are included at no extra cost on all plans.
Key Features
The Power Dialer automatically calls through lead lists, logging activities and letting reps leave pre-recorded voicemails. Email sequences automate multi-touch outreach. The Smart View feature creates dynamic lead lists based on filters, so reps always know who to call next.
- Built-in calling with Power Dialer
- Email sequences
- SMS messaging
- Pipeline management
- Predictive dialer
- Call coaching tools
- Custom reporting
- Zoom and calendar integrations
Pros & Cons
Pros
- Best-in-class built-in calling and Power Dialer
- Designed for high-velocity sales workflows
- Fast setup with no admin overhead
- Transparent, straightforward pricing
Cons
- Higher starting price than many CRMs
- Not suited for field sales or complex enterprise deals
- Smaller integration ecosystem
Use Cases
Close is purpose-built for inside sales teams that rely heavily on phone and email outreach. SDR and BDR teams use the Power Dialer to maximize call volume. Startup sales teams appreciate the fast onboarding and minimal admin. Agencies and staffing firms benefit from the high-velocity workflow.
Our Verdict
Close is the best CRM for inside sales teams that live on the phone. Its built-in communication tools are genuinely best-in-class. If your sales process is more consultative or involves field sales, a more general CRM like HubSpot or Pipedrive may be a better fit.
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Frequently Asked Questions about Close
Close is built specifically for inside sales teams that sell via phone, email, and SMS. Unlike general-purpose CRMs, it has a built-in Power Dialer, predictive dialer, and SMS capabilities, so reps never have to leave the platform to reach prospects.
Yes, Close includes built-in VoIP calling with features like Power Dialer (automatically dials through a list), Predictive Dialer (dials multiple numbers simultaneously), call recording, and voicemail drops. Phone numbers can be purchased directly within Close.
Yes, Close is popular with startups and growing sales teams. Its Startup plan at $29/user/month provides essential CRM and communication tools, and the platform requires minimal setup compared to enterprise CRMs like Salesforce.
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